Marketing technology · 2022–2023

Callr.live

1M+ call minutes for one client

A woman takes notes at a desk during a video consultation with a man on her laptop screen; a small brown medicine bottle sits nearby.

The problem

Enterprise video consultation at a scale the available tools could not carry, for clients who needed it inside their own workflows rather than as a separate product.

The system

The product owned end to end, architected for 500,000 minutes a day, with AI features layered in: transcript generation, NSFW filtering, colour correction for fashion.

What happened

50,000+ consultations a year. 1M+ video call minutes for a single FMCG client.