Putting technology where it had not been, in the language of whoever had to use it.
Mumbai. Latest stint, CTO and Head of AI Transformation at Luke Coutinho. Right now I am building small tools that run on your own machine, and taking a few consulting engagements.
This week. शिपावली 2026, one lamp for each thing I put out before Diwali.
I have been a CTO three times and a co-founder once. For six years I ran a digital business unit which I built from zero to 30% of company revenue. In between I was a product manager, owning products end to end. That is the part people ask me about the most, and the part I enjoyed most.
I saw the pattern only later. A nutritionist does not think in schemas. A mechanic outside Pune cannot read enough English to earn and burn his loyalty points, and he will not tell you that. A farm officer walking the fields for a sugar refinery in Gadchiroli had never used software before it landed on him. None of them asked for a system. All of them got one. The only question which mattered was whether it arrived in a form they already understood.
Right now I build small tools. Each one does a single thing for somebody who is not technical. Then I write up what I measured, including the parts I got wrong.
Shipped
All of them →Everything I made myself, rather than for an employer. The line under each one says what state it is in.
Shipavali 2026शिपावली 2026One lamp for each thing I shipped in the week before Diwali.
Guna
One PhD on the Ayurvedic mind, as a test anyone can take.
Free test · 40 questions · about 7 minutes
SrujanMitra
One prompt, five models, one chance each.
Second edition · 21 pieces · five models
Bobhata 2.1
A ten-year-old Marathi site moves to video, with its own reel engine.
Since 2016 · bobhata.com
KachraClean
It finds the space a general cleaner never lists.
v0.1.5 · Free Mac app · open source (MIT)
Stripii
Your data never leaves your computer.
v0.3.0 · Free Mac app · CLI and engine open source (MIT)
Jev AI 101
Judgment is cheap now. Planning still is not.
Playable · full benchmark and method online
KathaForge
A thirteen-agent Marathi fiction and microdrama pipeline.
Since 2025 · kathaforge.comStill finding out
AI Reading Pen
A child still learning to read needs it in their own language more than anybody.
Public repo · built for Claude Dev DayIndustrial vision · prototypeVisual QA
It has never run on a shop floor, and until it does I am not claiming it works.
Local prototype · adapters parked until a factory pilotPlatform · in buildVartaforge
An editorial platform for regional Indic dailies and hyperlocal publishers.
Since 2026Led
- 30% of company revenueA digital transformation unit built from zero. The growth led to a founder exit.COO Digital Business, Experience Commerce · 2013–2019
- Almost 80% less time per food planRestructured the technology org across AI/ML, product and QA, and took agentic AI into production where a wrong answer is a clinical event.CTO and Head of AI Transformation, Luke Coutinho · 2024–2026
- Engineering and product from zeroConverted a service business into a product business, twice.CTO, T7E · 2019–2021 · Partner and CTO, Raintek · 2011–2013
Owned
- 1M+ video minutes for one clientCallr.live, enterprise video consultation. Owned end to end. 50,000+ consultations a year, 1v.live architected for 500,000 minutes a day, and in 2022 we shipped transcription, NSFW filtering and colour correction into it, three years before that was fashionable.Product Manager, Brandtouch / Qcomm · 2022–2023
- An ERP running in GadchiroliCrystalsoft, implemented on site in sugar refineries across Maharashtra, for clerks who had never used software. SMILE, an e-book app in Indian regional languages, alongside it.Partner and CTO, Raintek Solutions · 2011–2013
- 250,000 coupons a monthiPuraskar loyalty, redeemable from a feature phone. MechanikTV, 30,000 users, teaching mechanics by video instead of manuals.CTO and product owner, T7E · 2019–2021
Built
- Zero lead dropSales to CRM to delivery on one Zoho flow, with an AI sales agent pre-qualifying leads before a person spoke to them. The operating spine of the business.Luke Coutinho · 2024–2026
- Co-founded one that did not workAI-native B2B SaaS for sustainability marketing and EU compliance. Pivoted B2C to B2B, ran design partnerships. Did not find product-market fit. The expensive version of a lesson about how much you can build before the ICP is settled.Co-founder, Tikao · 2023–2024
- One expert, eighty practitionersAround 80 nutritionists in the practice, none of whom could get time with Luke. His clinical thinking, retrieved against each practitioner's own client, inside a business carrying clinical risk.Luke Coutinho · 2025–2026
Writing
Full archive →- Ten years, one thesis: how Prasad's PhD became Guna building
- SrujanMitra 2026: five models, blind editors and one agent building
- Bobhata 2.1: moving a ten-year-old Marathi site to video building
- Rebuilding a Mac cleaner by watching it work building
- Stripii: a redaction tool which checks its own work building
- Can Jev Pass AI 101? evaluation
- I Tried to Break My Own Demo evaluation
- An AI Blessing Booth at Home for Ganpati building
How I know whether it worked
Read the essay →
Get in touch
Right now I am taking a few consulting engagements. Usually it is putting AI into production somewhere a wrong answer actually costs something. Write to me, I answer everything.
Or take thirty minutes on my calendar, no agenda: book a slot. I keep it open for anyone working on something in this territory.