Nikhil Deshpande

Auto aftermarket · 2019–2021

iPuraskar

250,000 coupon transactions a month

A shopkeeper at a parts counter keys a code into a feature phone; a paper coupon lies on the counter beside brake pads and bearings.

The problem

Channel influencers in the auto aftermarket, mechanics and retailers who drive purchase decisions, with no loyalty infrastructure reaching them.

The system

A loyalty platform built for a channel that transacts in person and in cash.

What happened

30,000+ channel-influencer users. 250,000 coupon transactions a month.