Royal Challengers Bangalore

The problem

A cricket franchise reaching a national audience across four IPL seasons, with traffic that arrived as a wall rather than a ramp. In the minutes after a match ended, lakhs of people wanted the same pages at the same time.

The system

The app and the website, built and run in-house, designed around the shape of the peak rather than the average.

What happened

Roughly a million downloads, before most of the sports apps people use today existed.